P.R. Pitching Tips

Have a great story idea, new client or interesting product? Cool! I’d love to hear about it. But if you randomly add me to your distribution lists or pitch topics that are so off my usual beat as to be laughable, I’ll probably delete your pitch or add you to my spam folder.

(I’ll add links to some of my more popular stories on these topics to give you an idea of what does well and what I’m interested in learning more about).

I’d sum up my overall ethos in a word (or three)- practical everyday luxury, but if you want some more in-depth ideas, topics I cover most often include (in no particular order, of course):

Lifestyle. Which includes but isn’t limited to:

Beauty/Fashion/Accessories/Trends: Anything from the newest lip gloss to shampoo that makes your hair shine on (like a crazy diamond) to the comfiest shoes, sunglasses, earring or trendy handbags. Basic beauty, luxury products, skincare, treatments and more all pique my (and my readers’) interest.

Travel/Destinations: I try to concentrate on national travel but am always open to hearing and learning about new and interesting destinations. I’m most interested in luxury travel, spa, places with interesting history (revolutionary or Jewish history are two particular favorites), spectacular views/rooms or service or even a ghost or two.

New York/Brooklyn history, events, staycations: As a Brooklyn native, I’m more interested in authenticity rather than the touristy. I love hearing about what’s new and exciting and also spending a night or two in a different neighborhood.

Food & Wine: My particular areas of interest are meal prep services, unusual condiments or add-ons, vegetarian, vegan, cooking classes, updated versions of things we already love, trendy ingredients, baking, or healthier snacks. Chocolate and wine also top my list, but please tell me what makes your brand or client unusual.

Cannabis business: While I’m not interested in the actual growth process, I love hearing about industry news, innovations and updates. I write about this infrequently though.

Celebrity/Hollywood/Movies/TV/Books: Anything from interviews with celebrities who are more than just another pretty face, costume designers, set designers, to those who support interesting causes or have a story or lifestyle that veer off the typical patch. I sometimes recap shows, more frequently, I tie in celebrity and TV/movie trends with my stories. I’m a pop culture sponge- gimme what you’ve got.

Business/Career: I am always looking for entrepreneurs or those on the C level with messaging or ways of doing business that are out of the box and interesting enough for the rest of us to learn from. I am particularly fond of mom & pop type businesses that do incredibly well.

Gift guides and round-ups: I write yearly gift guides for everything from Valentine’s Day and Passover to Christmas and Hanukah.

Tech: From new laptops to the latest smartphones or speakers, I’m always interested in what’s new and exciting. I can’t go too fine tuned though, so if your product is extremely exclusive it might not work.

Decor/Home: I love writing home makeover stories and people seem to really enjoy/share them. Anything from temporary wallpaper to area rugs, using color or brightening up a space with flowers.

Health and Wellness: I’m always happy to hear about new fitness routines for the average person, workout gear, nutritionist tips, etc. I am especially interested in books, products or destinations that remind people to connect with themselves. Yoga, meditation, work initiatives are all of interest.

Spirituality and Faith: Yes, please.

DIY and Craft: Oh, bring it. I love writing about crafts, new products, DIY projects or tools and more.

Home office, organizing, productivity: Sigh. My readers and I are continually trying to master all of this.

Women and culture: Strong women in business, women founded/owned companies, companies that try to hire more women or pay them more fairly.

Made in the U.S.A.: I love learning about locally made or sourced products.

Quirky, indie, unusual: love it. Can’t get enough.

Wonder Woman: Oh, just pitch already please.

What I am NOT interested in: Plastic surgery or invasive techniques. Disease of the week. Anything Kardashian, or Jersey Shore. Stories about 12 year olds who have founded businesses funded by their parents. Political rants. Extremely regional pitches – I can’t cover it unless it picks up on a larger theme. New restaurants in Williamsburg. Bloggers or influencers. No, thank you.

Use the handy dandy form below to pitch: